How to price your work

Pricing is the thing sellers second-guess the most, and the thing that's actually hardest to get wrong badly - buyers on a handmade/services marketplace expect to pay for real skill and materials. A few ways to think about it.

Start with your real costs, then add your time

Materials plus a fair hourly rate for the time something actually takes - not what you think it "should" cost. Underpricing your own time is the single most common mistake new sellers make, and it's hard to raise prices later once buyers expect the lower one.

Remember the platform fee when you set a price

Brindl takes a percentage off each sale (see How it works for the current rate) - price with that already factored in, rather than being surprised by it at payout time.

Check what similar listings actually charge

Browse a few comparable items or services already on Brindl before settling on a number. You don't need to be the cheapest - you need to be priced in a range buyers already expect for what you're offering.

Use options instead of one-size pricing

If what you offer genuinely varies (size, rush delivery, extra revisions), listing variants let you price each tier honestly instead of either overcharging everyone or underpricing your best work.

It's easier to lower a price than raise one

If you're unsure, price slightly higher and adjust down if it's not moving, rather than starting low and trying to raise it after buyers have already anchored on the first number.

Don't compete purely on being cheap

A lower price attracts more clicks but not necessarily more trust - a fair price with real photos, a clear description, and good reviews will usually outsell the cheapest listing in the category over time.